The word design
“Design thinking suggests the synthetic way in which designers are (supposed to be) thinking can be applied to almost any subject. […] Never mind the fact that there are many who would argue with the idea of design as a solution-focused activity, that this conception of design is pure ideological cant.”
— A text by Sam Jacobs about “PRISM as the dark side of design thinking”
The word “design” as a totem, as a password to so many places.