Frank Chimero:

There is a horse in the Apple Store and no one sees it but me.

For real. He goes on explaining that “not noticing” is an acquired, adult talent.

Since then, John and I have a term called a “tiny pony.” It is a thing that is exceptional that no one, for whatever reason, notices. Or, conversely, it is an exceptional thing that everyone notices, but quickly grows acclimated to despite the brilliance of it all.