I’ve come to see craft in the intangibles as well—in the rhythm of a well-written sentence, in the exact number of pixels separating two columns, in the lucidity that emerges from an orderly line of code.
In this manner, the web is itself an enormous place for craft—in that every bit of markup or CSS, every decision about font-size or color, every float, and every sentence have within them the opportunity for craft—the chance for the maker (be it the designer or the engineer or the writer) to put more of themselves into it than they have to.

Mandy Brown, A working library / On craft